Starbucks. It is arguably the most recognized and successful coffee company in the world. This coffee chain has given rise to the current coffee culture across the globe, and changed how people think about coffee. But, did you ever wonder how and why Starbucks is so popular? In this article, we’re going to delve into the history of Starbucks, its menu, and why people love this coffee chain so much.
Starbucks is an American multinational chain of roastery reserves and coffeehouses based in Seattle, Washington. Based in the Starbucks Center, the company was founded in 1972 by Gordon Bowker, Jerry Baldwin, and Zev Siegl, at Seattle’s Pike Place Market. During the early 1980s, they sold the company to Howard Schultz who – after a business trip to Milan – decided to make the coffee bean store a coffeeshop that serves espresso-based drinks. Schultz’s tenure as the chief executive from 1986 – 2000 led to the aggressive expansion of the franchise – first in Seattle, then across the West Coast. Further, despite the initial economic downturn with its expansion into the Midwest and British Columbia, the company experienced revitalized success upon its entry into California in the early 1990s through a series of publicized coffee wars.
Orin Smith – Schultz’s successor – ran the company for five years and positioned Starbucks as a major player in fair trade coffee and increasing sales to $5 billion. From 2005-2008, Jim Donald served as chief executive and orchestrated a large-scale earnings expansion. In the middle of the 2008 financial crisis, Schultz returned as CEO and spent the succeeding decade increasing its market share, expanding its offering, and reorienting itself around corporate social responsibility. In 2017, Kevin Johnson took over from Schultz and continues to serve as the company’s chief executive.
Ever wondered where the name ‘Starbucks’ came from? Originally, the chain was going to be called ‘Cargo House’. The owners had also considered using the name ‘Pequod’ after Captain Ahab’s ship in Moby Dick. Terry Heckler, the brand consultant who designed the company’s logo, had mentioned that words starting with ‘st’ sounded powerful. Taking this into consideration, the founders brainstormed a list of words starting with ‘st’ and eventually landed on ‘Starbo’ – a mining town in the Cascade Range. From there, the founders remembered the name of the chief mate in Moby Dick: Starbuck. The group decided to add the S at the bottom because it sounded more ‘conversational’. Thus, the name Starbucks was born. Regarding its name, Bowker said that Moby Dick doesn’t have anything to do with Starbucks directly; it was pure coincidence that the sound seemed to make sense.
Starbucks offers an extensive menu that includes hot and cold coffee drinks, teas, breakfast items, desserts, and more! They even offer whole beans, instant coffees, as well as Starbucks merchandise.
Before we delve into Starbucks’ menu, you should know that they offer different coffee sizes.
Name | Measurement |
Short | 8 US fl oz (240 ml) |
Tall | 12 US fl oz (350 ml) |
Grande | 16 US fl oz (470 ml) |
Venti | 20 US fl oz (590 ml) – Hot |
Trenta | 30 US fl oz (890 ml) |
Note: Note that this list is not extensive. Starbucks menu may differ from one branch to another, and they also offer seasonal menus, as well as ‘secret’ menus. To learn more about the Starbucks menu, visit https://www.starbucks.com/.
Ever wondered why Starbucks is so popular? Here are _ reasons why.
Overall, the Starbucks coffee experience can be summed up in a few words: excellent coffee in comfortable surroundings, served by an attentive staff and produced by a company that cares. With a commitment to creating a comfortable atmosphere and great tasting drinks, it’s no wonder why Starbucks has become so popular around the world.
With the present internet technology, it doesn’t matter anymore where you live in the Philippines. Whether you live in the farthest part of Luzon, Visayas, and Mindanao as long as you have access on the internet, you can order our coffee products through our website. Just make sure that your delivery location has the presence of either LBC, J & t, or JAS Intermodal. If one or more of our logistics partners are present in your area, then you are assured that the coffee product/s that you ordered from our website will arrive within our delivery lead-time.
The order process is seamless and simple. Go to the website “Store”, to select the coffee product/s that you want. Once the list of products are displayed, select the product/item and press on the “Add to Cart” button. Check and verify the Item Qty, and price, then click the “Check-out” button, then fill-up the necessary information in the form, and press on the “Place Order” button to complete your order.
One of our Customer Support Staff will call you to confirm the details of your order, particularly the shipping and delivery location. Once everything is confirmed, this will immediately be processed for fulfillment and delivery schedule by our last-mile logistics partner.
CoffeeSmiley.com supports the “Order Now – Pay Later” post-order payment scheme. Or simply put, Cash-On-Delivery. Meaning, all coffee products you ordered on our website will immediately be processed upon confirmation of your shipping and delivery location. Payment will only be collected when you actually receive the products.
We partnered with logistics companies who have been in the industry for years, to make sure that our commitment to fast, efficient, and reliable delivery services will be met. Our logistics partners are:
LBC Express – website: https://www.lbcexpress.com/
JAS Intermodal – website: https://jas.com.ph/
J&T Express – website: https://www.jtexpress.ph/
Due to the recent COVID-19 pandemic, our standard delivery lead-time is affected particularly those areas with strict rules of lock-down. However, we do our best to meet the 3 – 7 days delivery lead-time despite these issues and challenges.
Tracking code will be sent to you thru text and/or email. You can use the tracking code to track your order on our logistics partners respective website.
You can also track your order on our CoffeeSmiley website through this link.
Yes. Just let us know if you want to make money as a reseller of these coffee products. Please contact us by phone or email, so we can discuss.
Coffee Smiley
Mactan, Lapu-Lapu City
Cebu, Philippines
Contact #: +63 (032) 262-6403
Email: [email protected]
Website: coffeesmiley.com
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One Response
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